Promotional Materials Clearinghouse

It's a smart move to construct your marketing publications around an image or images. In fact, the image itself is the primary method for grabbing the attention of your audience. However, too often, transit and ridesharing professionals build their publications around the wrong image. They build it around the vehicle or the mode rather than the people using it.

This is not to say that "still life" images of conveyances such as buses and vans can't be used effectively (see Figure 1),...
[Continue Reading]

Logos represent the most recognizable and, perhaps, the most important aspect of product or service branding. Like words, logos convey a sense of identify for an organization. Unlike words, however, logos often capture and keep a reader’s attention through repeated exposure. Consider Nike©. Their trademark "swoosh" logo (Figure 1) is so recognizable that the company no longer uses its name in the majority of its television or print advertising.

Logos, however, appear in a myriad of ...
[Continue Reading]

Before undertaking any type of print job, the designer or person hiring the designer should take an inventory of all their available resources -- not the least of which is money. Often, your four-color mind runs counter to your two-color budget. This does not, however, have to limit your creativity.

What follows are some tips for and examples of (when available) leveraging the most out of your printing budget. Some examples have been drawn from other transit systems while still othe...
[Continue Reading]