Strategic Market Planning for Public Transit Systems (Part 7)
Submitted by G. Tomas M. Hult, Ph.D. |
References
The following represents a list of references used to compose the document on "Strategic Market Planning for Public Transit Systems: The Importance of Developing a Marketing Plan." Although our goal is to provide a comprehensive yet manageable document that covers all aspects of strategic market planning based on established knowledge in marketing and management, we realize that some of this knowledge may be copyrighted. While we have not intentionally used such material to present this report, please inform us of potential copyright issues and we will correct and revise the document as necessary.
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* Pride, William M. and O.C. Ferrell (1997), Marketing: Concepts and Strategies, Boston, MA: Houghton Mifflin Company.
G. Tomas M. Hult, Ph.D.
Director & Assistant Professor
International Business
College of Business
Florida State University
Tallahassee, FL 32306-1110
Phone (850) 644-7859
Fax (850) 644-4098
E-mail: thult@cob.fsu.edu
http://garnet.acns.fsu.edu/~thult