Submitted by Cleveland Community Transit | Cleveland, OH
Designed as an invitation to the community transit system, this piece opens up to a map of the city with two color coded routes. It also includes local "points of interest" and information on fares and hours of operation. On the back is written directions that each route follows....
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Submitted by Tri-Met | Portland, OR
TRI-MET distributed "An Employer's Do-It-Yourself Guide To Transportation Fairs" to companies in their community to encourage businesses to have a transportation fair to educate employees on alternative transportation methods. The booklet included:
* How To Have A Transportation Fair
* T-Fair Countdown
* Most Commonly Asked T-Fair Questions and Their Answers
* Publicity Ideas
* Materials Order Form
A transportation fair offers employees a the opportunity to learn about carpools/vanpools, transit, telecommuting, and other al...
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Submitted by Metrolink | Southern CA
Metrolink's 1996 annual report concentrates on the building blocks of their success. The report shows the highlights of the year, such as an onboard wedding, in a relatively limited space. The report's headings consist of:
* Building on Success
* A Year of Great Numbers
* Exploring Saturdays
* Trains that are Special
* Taking Metrolink to the People
* Keeping up with Demand, A Nice Problem to Have
* Earning Industry Praise
* A Word from the Executive Director
* A Note from the Chair
* Mis...
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Submitted by People Mover Ridesharing | Anchorage, AK
Frequency and consistency are a key component of any promotional effort. These ads and posters, developed by PeopleMover in Anchorage, are a good example.
Through repetitive use of graphics and slogan, this organization builds recognition for its organization with simple design elements. Furthermore, by using the same elements in both the ads and posters, PeopleMover is able to strengthen this relationship using different formats.
For Additional Information, please contact:
People Mover Ridesharing
(907) 562-7665...
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Submitted by Metro Transit | Minneapolis, MN
These ads, for Metro Transit in Minneapolis, were targeted at University of Minnesota students. As such, they capitalize on those themes to which college students might respond -- parking, shopping,etc.
These ads also exemplify the design possibilities of simple text and inexpensive black and white blocks of color. Note that these ads have very little artwork and no imagery; they capture the audience with the words themselves. This, of course, eliminates the need for a graphic artist or illustrator, freeing funds for the actual purchase of ad space. And, ad space in college newspa...
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