Submitted by Charlotte Area Transit System | Charlotte, NC
Charlotte Area Transit System decided to let the 'CATS' out-of-the-bag for their brand new website that was unveiled in 2000. What better way to do so then to wrap the vehicles their patrons use with an eye-catching advertisement for the CATS website? Involvement would be low but effective due to the factor that bus riders are always looking for the bus they want to catch!
CATS first website was launched in 2000. It contains a Virtual Transit Center, rider alerts, an online mailing...
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Submitted by Central Ohio Transit Authority | Columbus, OH
Vote COTA/GO BUS was a campaign launched to determine if Ohio State University students would be interested in three additional routes: Weekday Express Service to apartment complexes and campus. Daily service to the local shopping area, and safe and secure weekend late night service until 3 a.m. from the Brewery District....
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Submitted by Riverside Transit Agency | Riverside, CA
These are a series of colorful bus passes created by the Riverside Transit Agency (RTA). Each pass is designed to reflect the theme of the month in which the pass will be used.
The Riverside Transit Agency developed these bus passes to provide their riders with a "Collector’s Series" of cards. The theme is "Celebrate the Year", and each card’s front is colorfully designed to reflect the theme of the month. The back of each card includes a calendar and a phone number to call for RTA...
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Submitted by The Marketing Institute | Tallahassee, FL
B-BOPP To Work is an annual event sponsored by the Florida Department of Transportation to promote commute options. The program is specifically designed to assist smaller transit systems and TDM organizations whose operating budget does not allow for extensive promotion.
A different theme is adopted for B-BOPP each year, and materials produced for the program are distributed to local organizers. Incentive items (such as T-shirts), brochures, and posters are provided to local commun...
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Submitted by The Marketing Institute | Tallahassee, FL
B-BOPP To Work is an annual event sponsored by the Florida Department of Transportation to promote commute options. The program is specifically designed to assist smaller transit systems and TDM organizations whose operating budget does not allow for extensive promotion.
A different theme is adopted for B-BOPP each year, and materials produced for the program are distributed to local organizers. Incentive items (such as T-shirts), brochures, and posters are provided to local communi...
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Submitted by Perimeter Transportation Coalition | Atlanta, GA
The few, the proud, the bicycle commuters. Bicycle commuters are not in the majority of alternative transportation programs, which is highly correlated with the obstacles bicyclists encounter (safe and comfortable roads, weather, etc). Perimeter Transportation Coalition has created a portable bike map for the Central Perimeter area of Atlanta. One side of the map is a large route map with little detail, while the other side is a smaller yet more detailed map of the central perimeter. Each map c...
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Submitted by Central Ohio Transit Authority | Columbus, OH
1997 AdWheel Awards Effectiveness Statement - submitted with entry:
COTA's long-standing seasonal service to the world-class Columbus Zoo is one of the popular features of summer in Central Ohio. Every year, COTA creatively uses new animals to extol benefits of bus service to the Zoo. This year, an engaging, child-friendly, giraffe provides streamlined visual focus for the services, including free or discounted admission for bus riders.
This appealing graphic is used...
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Submitted by Greater Lafayette Public Transportation Corporation | Lafayette, IN
The Campus Loop Pass was a benefit offered to Purdue University students each semester. The Campus Loop offered students three routes around Purdue Campus seven days a week, from early morning to late at night. When purchasing a Campus Loop pass, students also received discounts at restaurants, movie theatres, and retail establishments.
Three types of passes were offered:
* The Boiler Pass - Good only on three campus routes during a semester ($49)
* The Semester...
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Submitted by Valley Transportation Authority | San Jose, CA
The Valley Transpotation Authority (VTA) provided transportation to all the home football games. This brochure advertised the convenience of park & ride as opposed to dealing with parking at the games. Tickets were $13 the day of the game or $80 for the season ($10 a game). VTA provided four park & ride locations to the game
For more information, contact:
VTA
3331 North First Street
San Jose, CA 95134
(408)321-5555...
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Submitted by LYNX | Orlando, FL
The LYNX "Kids In School" program targets commuters who are students 18 years old or younger. The program offers students 18 or younger a reduced fare of only a quarter Monday through Friday until 7:30 PM. LYNX can be used to get to school, the mall, work, just about anywhere. Students 18 or younger must present a valid I.D. to receive the reduced rate.
The LYNX brochure informs students about the reduced fares and highlights the rules of the bus in,
Kids In School - Know The...
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