Submitted by Commuter Services of North Florida | Tallahassee, FL
This advertisement was produced for Commuter Services of North Florida's "Commuter Choices Week 2005," an annual event encouraging and promoting the use of public or alternate modes of transportation.
The ad is in wmv format and can be viewed by clicking on this link:
Commuter Choices Week 2005...
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Submitted by C-Tran | Vancouver, WA
When the tobacco industry is reproached at targeting children, it raises many eyebrows. When C-Tran does it, parents become ecstatic to give their children a fun activity book that teaches respect for the environment and alternative modes of transportation. A fifteen page children's activity book was made available to the public at various local fairs. Activities in the book include numerous drawing, coloring, and word-puzzle activities with "Captain C-TRAN Your Transit Superhero". Teachers had...
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Submitted by Regional Transportation Commission | Las Vegas, NV
Sin City and its virtues. . .
The Regional Transportation Commission (RTC) has a remarkable Paratransit Service Developed to aid people with disabilities who are functionally incapable to independently use the Citizens Area Transit fixed route system. For the service to be successful, the commission had to let the public become acquainted with about how it operates.
RTC created the Paratransit Services Riders Guide, an eighteen-page color brochure. The riders guide over...
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Submitted by CATA | Lansing, MI
Cow head equals consumer attention
The above eccentric hypothesis was what CATA was hoping to discover to be true in extremely generalized form, of course.
Startling closeups of cow heads were used in combination with slogans including "Less Walking = Less Shoe Wear = Fewer Shoes Sold = Happier Cows" and "Hey, you're going to Moo U. So walk responsibly." CATA was looking to increase semester bus pass sales, cash fare revenue and student ridership; especially near the ...
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Submitted by OC Transpo | Canada
Read Once and call me in the morning.
OC Transpo's advertisement agency was asked to create a promotion related to areas with extremely heavy traffic. They came up with a very creative ad, which they hoped would be the cure for the common traffic jam. Playing off the word "congested", the agency created a visually pleasing and imaginative outdoor-ad. The finished ad was used in posters and billboard ads. The agency also took into consideration the fact that many parts of Canada are ...
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Submitted by CARTA | Charleston, SC
Charleston, South Carolina is not only an extremely beautiful city but also a very historical location. With the staggering number of tourists to the area, bus transportation becomes essential. CARTA developed two well-organized and visually intensive visitors maps (a trolley and bus map). On each side is a color-coded route map with matching color coded location pictures and descriptions of the abundant yet essential tourist sites to visit. CARTA teamed up with the Charleston Convention and Vis...
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Submitted by CARTA | Charleson, SC
Keeping things looking original and fresh is a good way to keep interest. In July of 2000, CARTA re-designed its bus passes. Using a unique bright color for each different pass not only created the "hip, new" look CARTA was looking for, but it also allows the bus drivers to easily recognize each different pass. There are six different passes available ranging from one-day to one-month, each extremely vivid and effortless to differentiate.
Contact Information:
Holland A...
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Submitted by Chicago Transit Authority | Chicago, IL
Chicago Transit Authority creates the Compact Travel Agent
Chicago Transit Authority created the U-PASS, allowing full-time students from area universities to use Chicago’s transit system for free. In order to promote their University Pass, CTA created a U-PASS guide. It is the size of the average business card, but when unfolded this petite paper transforms into a full-scale transit assistant. When unfolded this 2x3 inch card, transforms into a 22x9 inch information center. On one...
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Submitted by Sarasota County Area Transit | Sarasota, FL
Getting around sunny Sarasota can be as delightful as a Florida sunset. SCAT has made taking advantage of the trolley system extremely easy. Sarasota’s Trolley Co. has created a brilliant trolley poster that doubles as a bus stop placard. At first glance the poster looks confusing due to the amount of information presented on the poster. Daily schedules for each stop on every trolley route are listed in organized tables. At the bottom of the poster is a simple color-coded map displaying trolley...
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Submitted by Southern California Regional Rail Authority | Los Angeles, CA
I'm MAD as H#@! and I'm not going to take it anymore!...
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