Welcome to the Marketing Institute, a center for the study of mobility and sustainability at the Florida State University College of Business.

The Marketing Institute was founded in 1992 as the Florida Institute for Marketing Alternative Transportation (FIMAT) – a Type 2 University Research Center housed at the College of Business at Florida State University.

When founded, the Marketing Institute’s primary focus was market research and service delivery projects that supported efforts to increase use of alternative commuting modes such as carpooling, vanpooling, public transit, and telework.

This research focus was broadened to accommodate faculty and staff interests in sports and tourism. However, to date, transportation remains the backbone of the Institute -- one of only a handful of research institutes that looks at transportation planning from a business perspective.